The World Health Organization campaign focused on reducing the proportion of land dedicated to growing tobacco and helping farmers make the switch to the cultivation of food crops instead of tobacco, without interference from the tobacco industry. Read more

Governments, particularly those of tobacco-producing countries, are urged to implement Articles 17 and 18 of the WHO Framework Convention on Tobacco Control (FCTC) which promote viable alternatives to reducing economic tobacco dependence and mitigate the health, social and environmental harms associated with tobacco production. Know more