World No Tobacco Day 2020 – Call to Action

The world cannot afford another generation deceived by the lies of the tobacco industry, which pretends to promote freedom of personal choice while really ensuring eternal profits – regardless of the millions of people that pay with their life each year.

The InterAmerican Heart Foundation (IAHF) and the World Health Organization (WHO) urge influencers – in pop culture, on social media, in the home, or in the classroom – who reach and connect with youth to expose the industries’ manipulative tactics to create a new generation of tobacco users. We need to empower youth to stand up to Big Tobacco by dispelling its lies and refusing to use its products.

Tobacco and related industries’ tactics to market to children and adolescents include:

  • Over 15,000 flavours, most of which attract children and adolescents
  • Social media influencers and marketing
  • Sponsored events and parties
  • School scholarships
  • Sleek, sexy designs
  • Product placement in entertainment media
  • Free product samples
  • Single stick cigarettes make addiction more affordable
  • Selling products at eye level for children
  • Product placement and advertising near schools


The World No Tobacco Day 2020 global campaign will debunk myths and expose devious tactics employed by these industries. It will provide young people with the knowledge required to easily detect industry manipulation and equip them with the tools to rebuff such tactics, thereby empowering young people to stand up against them. This is especially important right now as studies show that smokers have a higher risk for a severe case of coronavirus. The InterAmerican Heart Foundation (IAHF) and the World Health Organization (WHO) call on all young people to join the fight to become a tobacco-free generation.