Organizaciones Sociales Lanzan Campaña Regional para Denunciar la Manipulación Publicitaria de la Industria Tabacalera
 
Organizaciones de la sociedad civil de América Latina lanzan hoy el video "Así se vende veneno" como actividad central de una campaña regional para evidenciar las acciones publicitarias y estrategias de manipulación que utiliza la industria tabacalera para atraer nuevos consumidores, especialmente niñas, niños y jóvenes.

El video "Así se vende veneno" muestra la relación entre la naturaleza tóxica de ciertos productos que se venden en el mercado local y el marketing engañoso de la promoción de los cigarrillos.  El video está disponible para su divulgación en http://bit.ly/1j0Cb80 .

La evidencia científica demuestra que la publicidad de los cigarrillos aumenta el consumo.  La publicidad de la industria tabacalera es muy efectiva en términos de promover la pandemia del tabaquismo; estas acciones incluyen una amplia gama de mensajes engañosos que permiten enganchar a potenciales y nuevos consumidores a la adicción a la nicotina y al tabaquismo, que sigue siendo la principal causa de muerte prevenible en el mundo. En América Latina 1039 personas mueren por día a causa del tabaquismo y más de 33 mil millones de dólares son gastados cada año por los gobiernos nacionales para tratar los problemas de salud provocados por el tabaco.

Cuando la publicidad de los cigarrillos es prohibida en los medios tradicionales de comunicación (televisión, medios impresos, vallas, espectaculares), la industria tabacalera rápidamente traslada sus enormes presupuestos de marketing hacia otros canales de comercialización como son tiendas, kioscos y mercados. Está comprobado que las prohibiciones parciales a la publicidad de los cigarrillos no son efectivas, por lo que se requieren medidas que contemplen una prohibición total que incluya la publicidad, la promoción y la exhibición de estos productos en los puntos de venta, y así prevenir el inicio del consumo en niños, niñas y adolescentes.

El video "Así se vende veneno", atribuye la adicción al tabaco a la industria tabacalera y convoca al apoyo de la opinión pública y medios de comunicación para exigir a los gobiernos marcos regulatorios que contemplen una prohibición total a todas las formas de publicidad, promoción y patrocinio de los productos de tabaco, incluyendo su exhibición,  fortaleciendo y legislando a favor de la implementación de esta política.

Este video fue realizado por la Fundación InterAmericana del Corazón Argentina, Corporate Accountability International Colombia, la Fundación InterAmericana del Corazón México y la Aliança de Controle do Tabagismo de Brasil, con el apoyo de la Campaña para Niños Libres de Tabaco – CFTK.

AGRADECEMOS SU DIFUSIÓN - Herramientas para Difundir la Campaña #AltoALasTabacaleras

Contactos de prensa:

Fundación InterAmericana del Corazón Argentina:
Camila Chidiak +54 9 11 3682 7681 / This email address is being protected from spambots. You need JavaScript enabled to view it.
@ficargentina
facebook/ficargentina

Fundación InterAmericana del Corazón México
Yahaira Ochoa Ortiz +52 55 52080020 / This email address is being protected from spambots. You need JavaScript enabled to view it.
@FicMexico
facebook.com/ficmexico

Aliança de Controle do Tabagismo de Brasil
Anna Monteiro: + 55‐21‐ 99718‐2349 / This email address is being protected from spambots. You need JavaScript enabled to view it.
@actbr
facebook.com/ACTbr

Corporate Accountability International Colombia
Andrés De La Cuadra: +57 3125302627 / This email address is being protected from spambots. You need JavaScript enabled to view it.

Visite nuestros sitios Web:

FIC Argentina - www.ficargentina.org / FIC México - www.ficmexico.org / Corporate Accountability International - www.stopcorporateabuse.org / ACT - www.actbr.org.br
1307224thlaclogo4th Latin American and Caribbean
Conference on Tobacco or Health
San José, Costa Rica
26–28 March 2014
 
 
 

Organized by the Costa Rican Ministry of Health and InterAmerican Heart Foundation (IAHF). This Conference brought together tobacco control scientists, treatment specialists and policy advocates. Conference website: www.tobaccoorhealthlac.org   Facebook page at: www.facebook.com/tabacoOsaludLAC .

1.  Registrations
Almost 350 participants from 24 countries: Argentina, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, France, Guatemala, Honduras, Jamaica, Jordan, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, 4thLACFinalReport1Suriname, Trinidad & Tobago, United Kingdom, Uruguay, USA.

2.  Pan American Health Organization Sponsorship
PAHO Director General Dr Carissa Etienne provided sponsorship for the conference allowing for support of PAHO offices and experts.

3.  Plenary Sessions
The 5 plenaries varied in format but generally consisted of a world-renowned major speaker and experts from Latin America and the Caribbean that provided local science, experience and dire4thLACFinalReport2ction for the region:

Advances and challenges of tobacco control in Latin America and the Caribbean
Challenges of developing tobacco dependence treatment in Latin America and the Caribbean
Advertising, promotion and sponsorship of tobacco products:  new tobacco industry strategies
Tobacco industry interference: civil society counter-strategies
Advances, challenges and obstacles to raise tobacco taxes in Latin America and the Caribbean

4thLACFinalReport34.  Concurrent Sessions
12 concurrent sessions:

Packaging and labeling of tobacco products: lessons learned
Monitoring the epidemic and simulation models to evaluate and promote tobacco control
Tobacco and gender
Implementing cessation support in Latin America and the Caribbean: issues and strategies two sessions)
Tobacco control research priorities
Strategic litigation, legal strategies and building legal capacity
4thLACFinalReport4Electronic cigarettes, other new products and product regulation
Innovative communication strategies
Tobacco and human rights, including tobacco farming
Illicit trade: key barrier to tobacco taxation
Challenges in implementing smokefree environments

4thLACFinalReport55.  Speakers and Chairs
Mariela Alderete, Monica Andreis, Erick Antonio Ochoa, Edna Arillo Santillán, Carmen Barco, Joaquín Barnoya, Mahua Becerril, Eduardo Bianco, Jo Birckmayer, Adriana Blanco, Oscar Cabrera, Roberta Caixeta, Juan Carballo, Adriana Carvalho, Valeska Carvalho Figueiredo, Roberto Castro Córdoba, Claudia Cedillo, Beatriz Champagne, Deborah Chen,  Eduardo del Castillo, John Colledge, Sonia Covarrubias, Dardo Curti, Isabel Díaz Medina, Yul Francisco Dorado, Carolyn Dresler, Silvina Echarte, Elba Esteves, Carlos Farias, Jorge Luis Gaona, Yvonne García Richaud, Stanton Glantz, Thomas J. Glynn, Jesús Felipe González Roldán, Martín González Rozada, Daniela Guedes, Karen Gutierrez, Patricia Gutkowski, Greg Hallen, Richard Hurt, Roberto Iglesias, Paula Johns,  Annette Kaufman, Katie Kemper, Jonatan Konfino, Harry Lando, David Levy, Marcelo Marquelli, Barbara McGaw, Hugo Noboa, Juan Nuñez Guadarrama, Francisco Oliveira, Marty Otañez,  Cristina Perez, Marita Pizarro, Dennis Rada, Alejandro Ramos, Martin Raw, Luz Myriam Reynales Shigamatsu, Belen Ríos, María Félix Rivera, Reina Roa, Ernesto Ruíz, Alor Ruíz Hernández,  Belén Sáenz de Miera, Javier Saimovici, Laura Salgado, Luis Eduardo Sandí Esquivel, Rosa Sandoval, Susana Saravia Calderón, Isabel Scarinci, Verónica Schoj, Ernesto Sebrié, Yang Song, Gustavo Sóñora Parodi, Patricia Sosa, Andre Szklo,  Ana Tambussi, James Thrasher,  Verónica Quelal, María Teresa Valenzuela, Hugo Vallarino, Gustavo Zabert, Anton Zamora Ilarionov.

4thLACFinalReport66.  Authorities
Costa Rica Minister of Health Dr. Daisy Corrales, Vice Minister of Health Cesar Gamboa and key leaders from the Costa Rican Finance Ministry and Customs Administration. Deans of several schools of Public Health from Central America. Congress President: Beatriz Champagne, Co-President: Roberto Castro Córdoba, Scientific Committee Chair: Jim Thrasher, Scientific Committee Vice Chair: Verónica Schoj.  Poster session organizers: Luz Myriam Reynales Shigamatsu and Verónica Schoj.

7.  Posters
84 posters were accepted for presentation; two received the SRNT best science award and one received the best policy award.

4thLACFinalReport78.  Awards
The InterAmerican Heart Foundation presented awards for outstanding achievements in tobacco control to the Ministries of Health and civil society of Chile, Jamaica and Panama; and an award to the Ministry of Health of Suriname. Awards were art pieces from a Costa Rican artist. Also presented a best policy poster award to a team from Argentina.

The Campaign for Tobacco Free Kids presented awards to the Costa Rica Ministry of Health and the main civil society organization RENATA.

The Society for Research in Nicotine and Tobacco presented two awards to the best science posters from teams of researchers from Argentina and Mexico.

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9.  Exhibitors
Ministry of Health Costa Rica, Instituto sobre Alcoholismo y Farmacodependencia (IAFA), RENATA, InterAmerican Heart Foundation, Global Bridges, FIC Argentina and FIC Mexico.


10.  Ancillary Meetings
4thLACFinalReport9Preconference Legal Workshop, organized by CTFK
Preconference Workshop I:  Tobacco Taxation, organized by CTFK, IDRC and PAHO
Preconference Workshop II:  Communication Strategies for Tobacco Control for advocates, researchers and government officials, organized by CODICE, FIC Argentina and The Union
Preconference Workshop III: Strengthening Tobacco Control Research, organized by SRNT, CDC and NCI
Preconference Workshop IV:  Tobacco Dependence Treatment, organized by Global Bridges
Preconference Workshop V:  Strengthening Compliance with Smokefree Policies
Movie night: presentation of  recent releases of movies, videos and spots on various tobacco control subjects

4thLACFinalReport1011.  Social Exchanges
Inaugural reception and closing reception at the conference center. Attractive, re-usable conference bags made of ecological Costa Rican hemp.

12.  Sponsors

Local:  Red Nacional Antitabaco (RENATA), Instituto sobre Alcoholismo y Farmacodependencia (IAFA), Escuela de Salud Pública de la Universidad de Costa Rica.  Institutional:  American Cancer Society (ACS), Campaign for Tobacco Free Kids (CTFK), CDC Foundation, Centers for Disease Control and Prevention (CDC), technical sponsor, Global Bridges, Global Smoke-free Worksite Challenge, International Development Research Center (IDRC), Institute for Global Tobacco Control, Johns Hopkins Bloomberg School of Public Health, National Cancer Institute (NCI), S4thLACFinalReport11ociety for Research on Nicotine and Tobacco (SRNT), Medical University of South Carolina (MUSC). Supporters:  ACT Brasil, Alianza Libre de Humo Argentina (ALIAR), American Heart Association (AHA), Andean Coalition for Tobacco Control, Center for Research on the Tobacco Epidemic (CIET), CODICE, Framework Convention Alliance (FCA), Healthy Caribbean Coalition (HCC), Healthy Latin America Coalition (HLAC), InterAmerican Heart Foundation Argentina (FIC Argentina), InterAmerican Heart Foundation Mexico (FIC Mexico), International Network of Women against Tobacco (INWAT), Interamerican Society of Cardiology (IASC), International Union against Tuberculosis and Lung Disease (The Union), National Institute of Public Health México (INSP), World Heart Federation (WHF). Corporate:  Prides

Michelle Bachelet receives Sixth Science of Peace Award
bacheletefotoOn October 19, 2013, the InterAmerican Heart Foundation (IAHF) awarded the sixth Science of Peace award to Dr. Michelle Bachelet, ex President of Chile and ex Minister of Health for her dedication and commitment to reduce non communicable chronic diseases through the implementation of health policies. The presentation ceremony was held during the XXIV Interamerican Congress of Cardiology on October 18 – 20, 2013 in the La Rural Convention Center in Buenos Aires, Argentina.

Dr. Bachelet was President of Chile from 2006 – 2010. In addition, she was the Executive Director of the Womens United Nations (2010 – 2013), President pro tem of the United Nations of South America (2008 – 2009), Minister of Chilean National Defense (2002 – 2004) and Chilean Minister of Health (2000 – 2002).

The Sixth Science of Peace Lecture honors the work of Dr. Paul Dudley White of the United States and Dr. René Favaloro of Argentina. Both great physicians recognized the societal causes and implications of cardiovascular disease control and prevention. They saw health as a human right and paid attention to the social and economic context in which cardiovascular disease occurs.

Dr. René Favaloro was a very compassionate and passionate physician. As he so often stated, whenever he had time to sit and think, social injustice was foremost on his mind. He saw social injustice and poverty at the root of the diseases that concern cardiologists.

The IAHF is a heart foundation that is committed to this philosophy and the Science of Peace Lecture is intended to keep the vision of these two great men alive.

We want to very specially thank Dr. Raymond Bahr, Director and Founder of the Society of Cardiovascular Patient Care, of Baltimore, Maryland. Dr. Favaloro was to present an update on this social outreach message at the 4th National Congress of Chest Pain Centers and Providers in Baltimore when he died tragically on July 29, 2000. Dr. Bahr suggested to the InterAmerican Heart Foundation to carry on the vision of Dr. Favaloro thru this Invited Lecture series.

You can watch Dr. Bachelet's presentation and acceptance video here.  An English transcript of her speech can be found here.

Since Dr. Bachelet is in the middle of her campaign for President of Chile, the award was accepted by her Mother, Ms. Angela Jeria, who frequently represents Dr. Bachelet at official functions.
Deborah Chen receives Tobacco Control Champion Award at international public health conference - "Endgame for Tobacco" in India
Ms. Deborah Chen, Vice President of the World Heart Federation and Executive Director of the Heart Foundation of Jamaica (HFJ) received the Tobacco Control Champion Award for her advocacy in tobacco control in Jamaica at the recently concluded International Conference on Public Health Priorities in the 21st Century: The Endgame for Tobacco held in New Delhi India September 10-12.

130920chenawardMrs. Chen in accepting her award said that the "tobacco control endeavour in Jamaica and the Caribbean is a team effort with persons both in the NGO communities and in the Ministries of Health playing key roles". She also said she is "very appreciative of the international tobacco control community for their continued support of the efforts made in Jamaica and throughout the Caribbean to reduce death and illness from tobacco use". Continuing, Mrs. Chen noted that as has been experienced in other countries, "the newly introduced tobacco regulations in Jamaica will eventually lead to a reduction in the NCD's. The HFJ Executive Director said she looks forward to full implementation of the WHO's Framework Convention on Tobacco Control in Jamaica and in the rest of the Caribbean.

The two-day conference co-sponsored by the WHO  had  delegates from North and Latin mentalhealthdrugs Xanax America, Africa, Asia and Europe examining the  way forward for cohesive policy environment combined with evidence based community action to promote public health by reducing current tobacco use prevalence and set global and country-wise targets to protect present and future generations from the harms of tobacco use.

Also representing Jamaica at this conference were Minister of Health, Hon. Dr. Fenton Ferguson who gave a keynote address at the Networking Dinner and  Barbara McGaw, Tobacco Control Project Manager for the Heart Foundation of Jamaica who was also invited to make a presentation on How has the focus on Non-communicable Diseases has Impacted Tobacco Control in the Caribbean.

Mrs. Chen is also President of the InterAmerican Heart Foundation and a board member of Healthy Caribbean Coalition.

130920chenaward2All Smiles.  Barbara McGaw, Project Manager, Tobacco Control Project, HFJ; Hon. Dr. Fenton Ferguson, Minister of Health; Mrs. Deborah Chen, Executive Director, HFJ and Vice President, World Heart Foundation (WHF) and President of the WHF Dr. Srinath Reddy taking a break from attending International Conference on Public Health Priorities in the 21st Century: The Endgame for Tobacco where Mrs. Chen was the recipient of the Champion of Tobacco Control Award and  Minister Ferguson gave the keynote address at the networking dinner. The conference was held from September 10-12 in New Delhi India.
"Tobacco Taxes, They Work!" Campaign by FIC México
espectacular03AOn September 4, 2013 the Fundación InterAmericana del Corazón México (FIC México) held a press conference to launch a new tobacco tax campaign called "Tobacco taxes, they work!" The press conference was a great success with representatives from many media outlets: Excelsior (newspaper), Plenilunia (magazine), La Jornada (newspaper), Vértigo, Núcleo Radio Mil, Sumédico.com, Grupo Radio Centro, Efecto Noticias (television interview), Notimex (main press agency in Mexico). Proyecto 40.

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Many thanks to the individuals who contributed time and effort to make this campaign possible: Eduardo del Castillo (Códice), Juan Nuñez (ALIENTO), Mónica Casar (Mexico Council on Tobacco Control), Dr. Ramón Urquiza, (coordinator of advisors from the office of Senator Francisco Salvador López Brito), Dr. Jesús Felipe González (Red México sin Tabaco), Ricky Arango, Adriana Rocha, Lucía Salcedo, Juan Hinojos, Yahaira Ochoa, Javier Zúñiga and Guadalupe Menchero.

FIC México would also like to express its sincerest appreciation to Ch'uya Lane and Patricia Sosa with Campaign for Tobacco Free Kids for their support of the campaign.

Finally, we greatly appreciate the support of the IAHF, with Dr. Beatriz Champagne as Executive Director, and FIC Argentina, with Dr. Verónica Schoj as Executive Director, and the staff of both organizations.

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WINNERS OF THE 8TH INTERAMERICAN "VITAL AIR" JOURNALISM CONTEST

cabezal-vital-aire-vitalThe InterAmerican Heart Foundation and the Global Bridges Healthcare Alliance for Tobacco Dependence Treatment are pleased to announce the winners of the Eighth mentalhealthdrugs depression meds Interamerican "Vital Air" Journalism Contest focusing on Tobacco Dependence Treatment and supporting Article 14 of the World Health Organization's Framework Convention on Tobacco Control (FCTC)."

Read more...

8th Civil Society Report on Tobacco Control in Mexico (Spanish)
The InterAmerican Heart Foundation Mexico (FIC México) has just issued the 8th Civil Society Report on Tobacco Control.  This report highlight the successes and challenges that civil society in Mexico face in the area of tobacco control.

World No Tobacco Day 2013 Toolkit - Every year, on 31 May, WHO and partners everywhere mark World No Tobacco Day (WNTD), highlighting the health risks associated with tobacco use and advocating for effective policies to reduce tobacco consumption. Eliminating Big Tobacco's ability to market its deadly products will stall the industry's expansion into the developing world and stop new users from initiating the lethal addiction, saving millions of lives in the process. This WNTD Action Toolkit (English / Spanish) will provide you with the tools you need to organize an event that will bring international media attention to your tobacco control efforts and change the public policy in your country. 

For more information on how you can participate in World No Tobacco Day please visit the World Health Organization.

Global Bridges Latin America - Durante el LXXII Congreso Nacional de Neumología y Cirugía del Tórax se llevó a cabo un taller de Entrenamiento en el Tratamiento de la Dependencia al Tabaco en Mérida, Yucatán.

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The Tobacco Atlas 4th Edition - American Cancer Society and the World Lung Foundation

 

tobaccoatlas4threvisedHow much is a life worth? In 2010, the tobacco industry's profit was equivalent to $6,000 for each death caused by tobacco. This video "How Much is a Life Worth? The Truth About Tobacco." sheds light on the global tobacco burden and devious tactics employed by the tobacco industry to addict new users. Tobacco is the single greatest cause of preventable death in the world. Left unchecked, it is predicted to kill more than 8 million people globally each year by 2030.

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Framework Convention on Tobacco Control (FCTC): Challenges for Latin America and the Caribbean - A Civil Society Report 2010

ficargcmctrptengcoverFIC Argentina prepared the first report on the implementation of the FCTC in Latin America and the Caribbean to show not only the great advances in the last few years in areas such as warning labels and smokefree environments, but also the many challenges that lie ahead. Partially supported by Health Canada's Global Forum. (English) (Español)